Whether you have a small business or large corporation, there is
a tendency to believe that just because you have a business,
clients will automatically come. An attitude of this type might
lead to a few clients now and then, but it will become difficult
for the business to stay afloat. When a business starts to face
the downward spiral, more often then not, the management and / or
ownership siphons all of its funds into the possibility of going
out with a bang. Full page ads, sales, contests, give-a-ways,
etc.- although, these plans do work in spreading the word --
unfortunately, it's little more than a death cry when such could
have been used before the final days to not only help the
business survive, but to thrive for many more years.
This fact has been known for some time by successful businesses
and is demonstrated on a weekly, or monthly, basis through
various advertisements and incentives. But, aside from coupons
and give-a-ways, often the most powerful technique is creating an
event in which the public is invited to take part in. Restaurants
are most apt at using such techniques and finding that if
entertainment is provided, more people are attracted.
Entertainment, no matter what the business or message, is a
powerful tool to get the word out, bring people together, assist
in helping patrons pass the time while waiting for service.
Depending on the situation, it can help educate others about what
you do or can offer, whether it be in your own establishment or a
booth in a mall or trade show.
William Corey understands the subtleties involved within
promotion and customer relations. He knows that he is not there
to simply provide a diversion or a way to draw a crowd, but to
help you provide a positive and memorable experience that can get
your message out. As such William creates a balance between
promotion and performance so that your patrons, cliental or
prospective consumers do not feel threatened or pressured while
he makes your company and its offering more memorable in a