Thoughts and Facts

It has often been noted that the most difficult public relation concerns faced by any business falls into three categories:


  • Publicity (getting the product or service recognized and remembered)
  • Generating Leads
  • Motivating Employees.

Fortunately, there are ways to overcome these problems. Let's take a look at them...


Gain Publicity Before It's Too Late

Whether you have a small business or large corporation, there is a tendency to believe that just because people are in business, clients will automatically come. An attitude of this type might lead to a few clients, but it will become difficult for the business to stay afloat. When a business starts to face the downward spiral, more often then not, the management and / or ownership siphons all of its' funds into the possibility of going out with a bang. Full page ads, sales, contests, give-a-ways, etc.-- yes, these plans do work in getting old customers back and spreading the word to new clients-- unfortunately, it's little more than a death cry. These efforts could have been used before the final days to not only help the business survive, but to thrive for many more years.

This fact has been known for some time by successful businesses and is demonstrated on a weekly, if not monthly, basis in the paper or on television. To them, it's not simply the product or service, it's a special, an event, or an experience. The best and most often used attraction (in addition to what is being offered) is the promise of an entertainment connection, whether it's an on-site radio promotion, the appearance or endorsement from a celebrity (local or national), or an infomercial.

Entertainment is a great way of attracting people to your store or booth (in a mall or trade show) as a means for not only educating the people there in the ways of what your product, service or idea can do for them, but has been successfully used in keeping restaurant and bar patrons content while waiting for their order.

However, not all entertainers are proficient in building your business, ideas or services into and around a presentation. A balance has to be created between the promotion and performance so that the audience does not feel threatened or pressured while realizing why the performer is there. Such a balance leaves the audience not only being entertained, but remembering the information that was passed on.

William understands the subtleties involved within promotion and customer relations. His entertainment skills help his business and promotion-minded clients increase their customer attraction, and make the product(s) / service(s) more memorable.

Generating Leads

Getting ones' name / information / ideas out to the public is only half the battle, especially for a new or up and coming business. Any successful business person understands that simply being out there does not automatically lead to more sales. In fact, the sad truth is that sometimes even if you build it they won't come. The missing ingredient for some, especially when setting up a booth at a trade show or fair, is the ability to turn those passers-by, who stop and watch what's going on or show genuine interest in what you offer, into customers. William Corey understands the importance of, not only presenting information but, in this arena, exchanging information (an important factor for anyone looking to increase their database with individuals who have been exposed to your product, service, and message). As such, William 's performance can easily be adjusted to seamlessly include methods of gathering other's contact information at such events - allowing you or your sales team to contact them at a later date.

Please note: depending on how you wish to utilize William's talents, it may be necessary to supply him with your product or service information so that he can specially design his performance around your needs. (William Corey makes no claims to being a sales person for your company or business -- he is, instead, a draw that will pass the reigns over to a company qualified representative when, and if ,the prospective clients desire more information or wish to make a purchase.)

Motivating Employees

Whether your company or business is in need of the above attractions or not, one of the most common and destructive problems within any company or organization is complacency. The idea of working harder have hit a dead-end for many individuals. Motivation offered by organization heads often play like broken records, presenting little peace-of-mind or security. People don't need to be preached to, but involved so they might understand their place within the company.

William Corey, in this situation, provides more than cliches or " feel-good " sessions. His techniques and motivational skills get to the heart of these individuals, allowing them to see and understand the power they possess within themselves as being assets to the company's success, as well as their own. He offers them a new outlook and approach to their job, as well as workable exercises that, when implemented, can help maintain and / or increase productivity.

Please note that within the areas of employee motivation, William has found it useful to incorporate some inner-office lingo in communicating with employees at their level. So, a written run-down of these words, hybrids, initials and their meanings, is recommended.

It is preferable to give him at least a two to three months notice so that he can construct his presentations to fit your needs.


Your Role

If you would like William to speak or perform for you, your group, or on behalf of your company - if you wish to inquire about pricing availability as well as any other concerns - contact him now!


-- Contact William Corey --
Write: P.O.Box 73693
Metairie, LA 70033-3693
Call: (504) 887-0530
(If not in, leave a message)
Fax: (504) 456-1482
E-mail: Info@RegainTheMagic.com



This page was submitted by C. Fields
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