Thoughts and Facts

It has often been noted that the most difficult public relation concerns faced by any business falls into two categories:


  • 1. Publicity (getting the product or service recognized and remembered)
  • 2. Motivating Employees.

Fortunately, there are ways to overcome these problems, let's take a look at them...


Gain Publicity Before It's Too Late

Whether you have a small business or large corporation, there is a tendency to believe that just because people are in business, clients will automatically come. An attitude of this type might lead to a few clients but it will become difficult for the business to stay afloat. When a business starts to face the downward spiral, more often then not, the management and / or ownership siphons all of its funds into the possibility of going out with a bang. Full page ads, sales, contests, give-a-ways, etc.-- yes, these plans do work in getting old customers back and spreading the word to new clients-- unfortunately, it's little more than a death cry. These efforts could have been used before the final days to not only help the business survive, but to thrive for many more years.


This fact has been known for some time by successful businesses and is demonstrated on a weekly, if not monthly, basis in the paper or on television. To them, it's not simply the product or service, it's a special, an event, or an experience. The best and most often used attraction (in addition to what is being offered) is the promise of an entertainment connection, whether it's an on-site radio promotion, the appearance or endorsement from a celebrity (local or national), or an infomercial.


Entertainment is a great way of attracting people to your store or booth (in a mall or trade show) as a means for not only educating the people there in the ways of what your product, service or idea can do for them, but has been successfully used in keeping restaurant and bar patrons content while waiting for their order.


However, not all entertainers are proficient in building your business, ideas or services into and around a presentation. A balance has to be created between the promotion and performance so that the audience does not feel threatened or pressured while realizing why the performer is there. Such a balance leaves the audience not only being entertained but remembering the information that was passed on.


William understands the subtleties involved within promotion and customer relations. His entertainment skills help his business and promotion-minded clients increase their customer attraction and make things become memorable.


Please note: depending on how you wish to utilize William's talents, it may be necessary to supply him with your product or service information so that he can specially design his performance around your needs. (William makes no claims to being a sales person for your company or business -- he is just a draw that will pass the reigns over to a more qualified customer service assistant when and if the prospective clients want more information).

Motivating Employees

Whether your company or business is in need of the above attractions or not, one of the most common and destructive problems within any company or organization is complacency. The ideas of working harder and smarter have hit a dead-end for many individuals. Motivation offered by organization heads play like broken records offering little peace of mind or security for stagnation. People don't need to be preached to, but involved so they might understand their place within the company.

William Corey, in this situation, provides more than cliches or " feel-good " sessions. His techniques and motivational skills get to the heart of these individuals, allowing them to see and understand the power they possess within themselves as being assets to the company's success, as well as their own. He offers them a fresh voice, new outlook and approach to their job as well as workable exercises, that when implemented can help maintain productivity.


Please note that within the areas of employee motivation, William has found it useful to incorporate some inner office lingo in communicating with employees at their level. So, a written rundown of these words, hybrids, initials and their meanings is advisable.

It is also advisable to give him at least a two to three months ' notice so that he can reconstruct his presentations to fit your needs.


Your Role

If you would like William to speak or perform for you, your group or on behalf of your company, or if you wish to inquire about pricing, availability as well as any other concerns - please contact him at the following:

Contact William :

Write: P.O.Box 73693 Metairie, LA 70033-3693

Call:(504) 887-0530 (If he is not in, leave a message)

Fax: (504) 456-1482

E-mail: Info@RegainTheMagic.com